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Trust-first wellness marketplace

Treomark

A trust-first wellness provider marketplace for South Florida with an evidence-backed claims ledger, published snapshots, practitioner license checks, Django, Astro, PostGIS, and an embedded Amfion concierge.

Live and operational DjangoAstroCloudflare WorkersPostgresPostGISCelery

Problem

Provider directories scale by publishing fast, but wellness claims need evidence, review, and honest labels.

System

Treomark routes every public fact through a claims ledger: subject, claim, evidence, verification status, published snapshot. Public pages and search read only published snapshots, AI ingestion stays draft-only, and every write path fails closed.

Highlights

  • Truth labels on every published profile: publicly sourced, source-reviewed, or provider-verified, with practitioner licenses checked against the Florida Department of Health registry.
  • An evidence-backed claims ledger carries every public fact with source provenance, review dates, risk tiers, and a published snapshot.
  • Regulated-claim policy with human review or omission for high-risk claims, a blocked-phrase list, and no scraped Google or Yelp reviews.

Key decisions

  • Publish only snapshots: public pages and search read published facts, never drafts or raw AI output.
  • Keep truth labels honest: a verified badge never appears unless the review occurred.
  • Keep billing, crawling, and live AI invocation disabled behind explicit promotion review.

Evidence

  • 350+ published provider profiles live at treomark.com, with public methodology, editorial standards, and the South Florida Provider Transparency Index.
  • An executable golden-path command proving seed, publish, public read, lead, authenticated readback, report, and artifact end to end.
  • An Amfion concierge on provider profiles: per-location tenants, HMAC-verified webhooks, citations, and truthfulness evals that pause a tenant on failure.